Revenue Went Up. Profit Didn’t: What Your Veterinary P&L Reveals Through the 60/15/15 Framework
How veterinary practice owners can read beyond revenue to understand delivery costs, overhead, marketing returns, and the sources of lost margin.
Let's turn the conversation into clarity
Angie and Arron Bennett discuss what a veterinary practice’s profit and loss statement can reveal when a busier schedule fails to improve profit. The conversation covers the 60/15/15 framework, labor efficiency, client acquisition, and financial indicators that help owners spot trouble earlier.
Good financial strategy should leave you with fewer surprises and better decisions. The resources below are designed to help you move from an interesting idea to a concrete next step.
Ideas worth taking back to the business
- 01
Separate revenue growth from improvements in the practice’s underlying margins.
- 02
Review delivery costs, administration, and marketing as distinct parts of the P&L.
- 03
Connect marketing spending to acquisition cost and client lifetime value.
- 04
Look for margin leaks in pricing, labor, facilities, and overhead.
Strategic finance for owners building something worth keeping—or selling.
Arron Bennett is the founder of Bennett Financials, a fractional CFO and strategic tax firm for US service businesses. His team connects forward-looking finance, proactive tax strategy, and operational decision support in one system.
Read Arron's story