Episode 143: Your Chief Financial Officer - Mr. Arron Bennett, The Fractional CFO
Why most practice owners diagnose a revenue problem when they have a margin problem — and the 60/15/15 benchmarks, labor-efficiency math, and S-corp and Augusta tax moves that fix it.
Let's turn the conversation into clarity
Dr. Robert Freeman asks one question: is it really a revenue problem? Arron walks through the 60/15/15 standard, why a P&L that leaves the owner's salary out of cost of goods sold cannot answer it, the three reasons margin sits below 60%, and two tax positions worth checking.
Good financial strategy should leave you with fewer surprises and better decisions. The resources below are designed to help you move from an interesting idea to a concrete next step.
Three ideas worth taking back to the business
- 01
60/15/15: 60% gross margin, 15% general and administrative, 15% sales and marketing.
- 02
The owner's salary belongs in cost of goods sold, or the P&L cannot show what delivery costs.
- 03
Margin below 60% is pricing, packaging, or efficiency.
- 04
Each salaried role should support roughly four times its own salary in revenue.
- 05
Revenue is a lagging indicator — target 3:1 lifetime value to acquisition cost.
Strategic finance for owners building something worth keeping—or selling.
Arron Bennett is the founder of Bennett Financials, a fractional CFO and strategic tax firm for US service businesses. His team connects forward-looking finance, proactive tax strategy, and operational decision support in one system.
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